What does domain authority mean Meaning and Definition

Pronunciation

/daʊn ˈæθɔːrɪti/

Part of Speech

Noun

Definition

A measure of a website’s credibility and ranking power in search engine results, calculated by search engines like Google based on various factors such as link popularity, trust and relevance.

Examples

The company aimed to increase its domain authority to improve its online presence.
Domain authority is an important metric for SEO marketers to track.

Synonyms

PageRank
Link authority

Antonyms

No authority
Uncredibility

Additional Information

Domain authority is a complex metric that takes into account multiple factors, including link equity, anchor text, and website age. A higher domain authority can lead to improved search engine rankings and increased credibility. However, it is not the only factor that determines a website’s ranking and should be used in conjunction with other SEO metrics.

The concept of domain authority was introduced by Moz, a leading SEO software company, as a way to measure a website’s authority and ranking power. Since then, other search engines have developed their own versions of domain authority, and it has become a widely accepted metric in the SEO industry.

Etymology

The term “domain authority” was coined by Moz in 2011 as a way to describe a website’s authority and ranking power.

Usage Notes

Domain authority is often used in the context of SEO and digital marketing, particularly when discussing link building and website optimization strategies.

Cultural References

(None)

Idiomatic Expressions or Phrases

(None)

Related Words or Phrases

PageRank, link authority, credibility, ranking power

Collocations

domain authority score, high domain authority, low domain authority, improving domain authority

Frequency of Use

Domain authority is a frequently used term in the SEO and digital marketing industries, particularly among professionals and enthusiasts.

Common Misspellings

domain autorithy, domain autority, domian authority, domain authourity