Marketing Meaning and Definition
Marketing
Pronunciation
/ˈmɑːrkɪtɪŋ/
Part of Speech
Noun or Verb
Definition
The process or technique of promoting and selling products, services, or ideas to a specific audience or group.
Examples
- The company launched a new marketing campaign to increase brand awareness.
- She studied marketing in college and now works for a top ad agency.
Synonyms
- Promotion
- Affiliate
- Advertising
Antonyms
- Sell-out
- Fail
Etymology
The word “marketing” originated from the Old Norse word “marka”, meaning “boundary” or “fence”, and the Old English word “tacian”, meaning “to display” or “to show”.
Usage Notes
Marketing is often used to promote a specific brand, product, or service, but it can also refer to the process of gathering and analyzing data to reach a target audience.
Cultural References
Marketing is a common theme in many popular TV shows and movies, such as “Mad Men” and “The Wolf of Wall Street”, which depict the business world’s cutthroat nature.
Idiomatic Expressions or Phrases
- To market means to promote or advertise something.
- To market test something means to gauge interest or gather feedback before launching a new product or service.
Related Words or Phrases
- Branding
- Advertising
- Public Relations
Collocations
- Marketing strategy
- Marketing team
- Marketing campaign
Frequency of Use
Marketing is a frequently used term in modern language, especially in the business world, but it’s not as common in everyday conversation.
Common Misspellings
- Mariketing
- Markiting
- Marcketing