Slogan Meaning and Definition
Slogan
Pronunciation
/ˈsloʊɡən/
Part of Speech
Noun or Phrase
Definition
A phrase or sentence, often used to promote a product, idea, or opinion, typically repeated frequently by an individual or group to create recognition and recall.
Examples
- Just Do It
- “) (
Synonyms
- Gag
- Jingle
Antonyms
- Confusion
- Complexity
Additional Information
A slogan is a memorable and concise phrase that is often used to promote a brand, product, or service. It is typically paired with an image, logo, or other visual elements to create a lasting impression. Slogans can be simple and straightforward or more creative and abstract, depending on the purpose and target audience. Effective slogans can be a powerful marketing tool, helping to establish a brand’s identity and differentiate it from competitors.
Slogans have been used in advertising and marketing for centuries, with ancient civilizations using catchy phrases to promote their products and services. Today, slogans are used in a wide range of contexts, including politics, education, and healthcare, to promote ideas, values, and campaigns.
Etymology
The word “slogan” originated in the 17th century from the Gaelic term “sluagh-ghairm,” meaning “battle cry” or “war cry.”
Usage Notes
Slogans are often used in a variety of contexts, including advertising, branding, and marketing, to promote a product, service, or idea. They can be used to create a sense of identity, establish a brand’s personality, and communicate a message to a target audience.
Cultural References
Slogans have appeared in many popular culture references, including movies, television shows, and music. Examples include the iconic “Just Do It” slogan by Nike, the “Resistance is Futile” slogan by Star Trek, and the “We’re Number Two, We Try Harder” slogan by Avis Rental Cars.
Idiomatic Expressions or Phrases
Slogans can be used as idiomatic expressions or phrases, such as “Break a Leg” or “That’s the Spirit!” These phrases often become ingrained in popular culture and are used to convey a message or create a playful atmosphere.
Related Words or Phrases
Related words or phrases include jingles, mottos, taglines, and battle cries. These terms often share similar meanings and functions, and can be used interchangeably depending on the context.
Collocations
Slogans are often collocated with other words or phrases, such as “catchy slogan,” “memorable slogan,” or “effective slogan.” These collocations emphasize the importance of a slogan being engaging, memorable, and impactful.
Frequency of Use
Slogans are commonly used in advertising and marketing, and are a staple of modern branding and promotion. According to data from the advertising industry, slogans are used by over 75% of companies to promote their products or services.
Common Misspellings
Common misspellings of the word “slogan” include “slogun,” “slogain,” and “slogaine.”